Week 3 Part 2A
"5 business websites and their social media use"
Business #1
- Pierre-olivier Photography
- Twitter, Facebook and yelp
On Twitter he has 628 Tweets, he is following 246, has 471 followers and 3 likes
On Facebook 349 like this page, 346 follow this page and his last post was from July 12, 2016.
On yelp her has 25 reviews and 5 stars
- Last post on Twitter shows Jan 3, 2016
Last Facebook post shows July 12, 2016
Last Yelp feedback shows July 19, 2017
- On Twitter he seems to reTweet more than he Tweets about his own business. On Facebook he had several photography posts up until July 12, 2016. He may have made the posts private, or he just isn't using Facebook anymore. From what I can see, he definitely used Facebook more than Twitter to promote his business.
Business #2
- 15th Street Photography
- Instagram and Youtube
- On Instagram she has 40 posts, 787 followers and is following 453. On Youtube there are 5 videos that were posted 2 years ago.
- Last post on Instagram shows August 3, 2017.
Last Youtube post was June 17, 2015.
- Instagram is definitely the social media of choice and it is being used quite often to show photos and promote the business.
Business #3
- Hula Girl Design
- Blog
- There are a handful of blogs since May 2016 in regards to design.
- The last blog was February 8, 2017.
- There were no links found to any other social media being used. A link to their blog was provided.
Business #4
- Accent On Design
- Facebook, LinkedIn and Yelp
- Their Facebook page has 127 likes and 118 people follow them. There is a lot of posts on this page in regards to information about design and advertisements and specials. On LinkedIn it shows 348 connections and he has received 10 recommendations. On Yelp he has received 24 reviews and has 5 stars.
- Last post on Facebook was July 27, 2017. The last Yelp review was July 20, 2017.
- It looks like his Facebook page is what he uses most for social media.
Business #5
- Rick Starkman Photography
- Facebook, Instagram, blog and LinkedIn
- The Facebook page has 86 likes and 75 followers and there are several photographs posted. His blog has a handful of them dating from April to July 2017. On Instagram here are 6 posts and 2 followers. LinkedIn shows 182 connections and 7 recommendations.
- Last Facebook post was May 8, 2017. Last Instagram post was April 5, 2017.
- Facebook shows to be the most heavily used social media platform for this company.
After researching the social media use of some similar companies to mine, I found similarities and differences in regards to their social media platform uses and preferences. I noticed many of them did not keep their accounts current. I was surprised at first and it definitely made me question why. Most of all it rose the idea that maybe they don’t have to keep it as current as when they initially started because they have enough business already.
It surprised me that the ones that had a blog, barely had any blogs at all and many didn’t have any comments in them. I would hope that a blog would engage readers and encourage them to comment.
I fully understood why the companies that had Facebook pages didn’t have too many posts because I know firsthand how hard it is to get a post seen without paying a fee. That factor can make is discouraging to even make a post when it is on a page like versus a personal account.
The companies that chose to use Instagram used photos along with a brief description which got them a lot of exposure. I noticed a couple of them only had a few posts though, so maybe keeping it up to date would be more beneficial to them to create more exposure.
I need to open a LinkedIn account in order learn more about how that works, because I couldn’t see much information when I went to their account. I also noticed that only one of the companies I looked up uses Twitter, so that will be something to research to see if it could benefit my company.
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