Week 6 Reach vs. Engagement

The difference between a post reach and post engagement on Facebook, is that a reach is how many people were exposed to the post and engagement is how much interaction your post had in regards to likes, shares, comments and clicks. 

Knowing the difference is important because although your post reached a lot of people, it doesn’t mean people were engaged or drawn to your post. If you have a lot of engagement for your post, then people were drawn to it and acted on it. This information will help determine if your posts are what your customers are interested in and if not, then you can adjust your posts accordingly. 

A business can use the insights to analyze their posts and create ones that make the customer want to engage. It could be information they are interested in or by asking your customer for feedback.  The more engagements a post has, the more it will be seen on other news feeds as well, which gives your post more exposure. The idea is to know your customer base and create posts that make them want to engage without using strictly advertising posts. Create a post that sparks an interest.

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*Commented on: (1) Jasmine Olson  (2) Karen Derival  (3) Tiffany D. (Frutiger)