Final Assignment

This will be my final blog for the class, which will summarize my class experience for this semester. Some of the points I will touch on is how my social media use has changed over the semester, how it has impacted my business, my viewpoint of social media, my use understanding and if I found any new services I want to implement. 

My social media use has changed over the semester as I started using my Twitter account and I changed my Instagram to my business name and linked it to my Facebook page. My favorite and most successful way to post is through Instagram and I share it to my Facebook page and Twitter account. Surprisingly, I have not grown to like Twitter like I thought I would. I only have 17 followers, and it hasn’t changed much at all. I have only had one retweet this semester. Through Instagram, I have found much more success. I have many more followers and likes. My Facebook page still doesn't get many likes, but until I can afford to pay to boost a post, I will just continue sharing posts from Instagram. After I share the post to my Facebook page, I then share it on my personal page. In the meantime, I will continue experimenting with posting and analyzing what type of posts are most successful. 

I haven’t had an increase of sales through social media, but I have had an increase in interaction, especially on Instagram. In October I had 175 followers and I now have 193. At this point I am still learning what is working for my type of business. Once I am ready to advertise more and get things rolling, I will be able to try boosting posts and see the impact. I am hoping it is a good one! 

My viewpoint of social media has changed quite a bit since the beginning of the semester. It was very informative to read about the different types of social media and to try them out. Learning about analytics, algorithms and other information used to collect data, was quite interesting. It definitely gave me things to think about like when to post and what to post. 

I do feel more knowledgable about social media and how it can impact me. I am getting more comfortable with the different options I have and what will work for my business. It is very important for me to continue on and give all the social media avenues a try. If I spend a lot of time and effort and still don’t get any results from one social media, I will eventually just discontinue it as I don’t want to neglect one that I may have better success using. I am not ready to do that just yet though. I will spend the next several months really analyzing my social media use and building my clientele. 

I believe I have a better understanding as to what is going to work for me. I will continue to post through Instagram and link the post to my Facebook page and Twitter. Once I get my business going stronger, I am going to try boosting posts to see how that goes. When I build a bigger clientele I want to send out newsletters with special pricing and send them a welcome. I am excited to get my blog going as well. Not only will it be fun to write, but it can help get me be seen more through google. I will also get my LinkedIn up and running. It should be exciting to and how that impacts me as making local connections should be very beneficial. As my business grows, I want to get a Yelp as I think having reviews could be very impactful. 

This has been a very insightful class and I am now fully aware that things are continually changing, so I cannot get too comfortable in promoting my business a certain way.  Cheers to success!

D-